Let's prove this on Snap Hub
before we touch the rest.
You told me all five of your sites bring zero leads. That's not a website problem — that's a missing infrastructure problem. Rather than ask you to commit to fixing all five before you trust us, here's a single-brand pilot that proves the model on the brand with the hottest market behind it.
The brand with the
shortest path to a real lead.
Three reasons. Toronto's garden-suite market is on fire. Snap Hub is currently invisible in it. And because the rest of the group already supplies the trades, the unit economics on every Snap Hub project are dramatically better than they would be for any of your competitors.
The market is already there.
Toronto garden suites went city-wide in July 2022. A $300,000 unit returns $2,000–$2,800/month in rent. Every Toronto homeowner with a backyard is doing this math right now — and most of them are typing into Google before they call anyone. The demand isn't the question. Capture is.
You have an unfair advantage.
Lanescape, Laneway Pros, and 2x2 Construction subcontract their concrete, kitchens, and windows. You don't. That structural cost advantage means Snap Hub can compete on price and margin in a category your competitors can only do one or the other.
It's the easiest "first win".
Atena Construction's flagship sales cycle is 12–18 months. Snap Hub's is closer to 90 days. If we want to prove this approach works on real revenue you can measure, this is the brand where signal arrives fastest.
It earns the right to do the rest.
If Snap Hub generates real leads in 90 days, the conversation about Atena Construction, Dezino, and the others becomes simple. If it doesn't, you've lost one project's worth of investment — not five. Either way you know more than you do today.
Not just a website.
A working revenue system.
A redesigned site is the visible part. Underneath it sits the infrastructure that actually generates leads — capture, follow-up, and the operational backbone that turns visitors into bookings.
A new Snap Hub site.
Fully redesigned, properly written. Hero, product pages for Garden Suite / Laneway Suite / Pool House, neighbourhood pages for Toronto local search, an "About" page that finally tells the family story behind the brand. Mobile-first. Fast. Built to convert, not just to look good.
A lead-capture engine.
Feasibility-review form (asks for address, lot details — gives you a qualified lead, not just an email). Instant-quote builder for the basic configurations. Both pipe straight into your inbox plus the CRM.
CRM, configured for your team.
Two paths: (a) we set you up on our managed CRM platform — full configuration, training, ongoing support included; or (b) we do a light-touch configuration of your existing CRM so leads flow into it cleanly. We'll discuss which makes sense on the call.
Email automation for the long sales cycle.
Garden suites take six months from inquiry to permit-approved. If you don't follow up during that wait, every lead evaporates. We build the nurture sequence that keeps Snap Hub in their inbox for the full cycle — without you lifting a finger.
On-page and technical SEO foundations.
Page structure, schema markup, meta tags, site speed, mobile readiness, Google Business Profile setup — all the foundational SEO so that when traffic arrives, it converts. Ongoing monthly SEO is a separate service we offer if you want to compound this over time.
A handover that actually sticks.
Loom training videos for everything we set up. Documentation. A 30-day post-launch support window where we fix anything that breaks. Most clients want us afterwards on a monthly retainer. None need us.
A great site without traffic
is a billboard in a desert.
You've spent money on websites before that didn't generate leads. We don't want this to be another one of those. So before we go further, here's the part most agencies bury or skip.
Where leads actually come from.
A converting website is necessary but not sufficient. The site we build will turn visitors into leads at a much higher rate than what's there now. But the visitors themselves come from somewhere — and that somewhere is one of two places: paid ads (Google, Meta) or organic search (SEO over time).
What's in the pilot: on-page and technical SEO, so the site is findable when traffic arrives. Conversion tracking, so we can measure what's working.
What we offer separately: we run monthly SEO and Google Ads as services. They are not bundled into the pilot price — we keep them separate so you can decide independently. We'll talk about both on the call. Most clients run Google Ads from day one and layer SEO over the following months.
The math is simple, and it's why we recommend ad spend alongside the build: at $300,000 per Snap Hub project, even one closed deal pays back the entire pilot plus several months of marketing spend. We'll show you how that math works in the next section — you can move the numbers yourself.
If we found you one more
Snap Hub project per month.
Move the sliders. The numbers are built from public Toronto market pricing. This isn't a quote — it's an order-of-magnitude picture of what's at stake in the backyard-home segment alone. Before we've even talked about the rest of the group.
A thought experiment, not a quote. The pricing comes from public 2026 Toronto garden-suite and laneway-suite market data ($250K–$550K installed). Three-year figure is cumulative, not compounded. Your actual economics will differ depending on product mix and cost structure — which we'd need to look at together.
Three phases.
Forty-five days, end to end.
A clear sequence with one outcome per phase. You'll see exactly where we are at every point — weekly Loom updates, no surprises.
Discovery & design.
Two-hour kickoff call with you and whoever from your team you want involved. Brand audit. Wireframes for every page. Copy direction. By end of phase 1, you approve a complete design before we build anything.
Build & launch.
Site built, deployed, and tested. Lead-capture forms live. CRM configured and connected. SEO foundation in place. By end of phase 2, the new site is live at snaphubhomes.ca and you're capturing real leads.
Automation & handover.
Email nurture sequences live. Loom training videos delivered. Documentation handed over. Final review call. You and your team can run the whole thing without us. (We'll still be on call for 30 days.)
You've been burned before.
Here's how we make sure that doesn't happen again.
You told us about working with someone outside North America who didn't deliver. We can't undo that experience, but we can structure how we work so the same thing doesn't happen here.
Six monthly instalments.
Investment is split into six equal monthly payments rather than asking for a large sum upfront. Easier on cash flow, and it keeps us accountable for the full duration of the work.
A weekly Loom.
Every Friday, a 5-minute Loom showing exactly what we built that week. You see the work, not just hear about it. You'll never wonder what's happening or whether we've gone quiet.
Toronto, in person.
José will be in Toronto for The Buildings Show in December — and we'd block out time for you specifically. If Snap Hub earns the rest of the group's work before then, we'd come sooner. Distance is a problem we solve, not one you absorb.
References on request.
Construction-industry clients we've worked with. We'd rather you call them than take our word for it. Just ask and we'll connect you directly.
Let's get on a call.
Thirty minutes.
This page tells you what we'd do. The numbers, the payment structure, the precise scope — that's a 30-minute conversation, not a paragraph. Bring whoever you want from your team. Ask anything. By the end you'll know if we're the right partner for this and we'll know what version of the pilot fits Snap Hub specifically.
You said all five sites bring no leads.
That's solvable.
Just not by building five prettier sites. By building the system that turns the people who already find you into bookings — and pairing it with traffic that actually arrives. Snap Hub first, because the market is hottest there. The rest after, only if the first one earns it.
Snap Hub Homes · April 2026
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